adidas Ozweego

Launching the rebirth of OZWEEGO, a 90s footwear icon modernised from the adidas Originals archive, heralding current-day obsessions with throwback styles.

We created hype around the new silhouette by making it relevant to today’s generation by dovetailing influencers and social media through a content-worthy and memorable nostalgic experience.

From receiving their own bespoke 16bit avatar, coinciding with a 90’s inspired house party and a "Food and Feuds" listening party: an exploration of feuding hip-hop superstars throughout the 90s, and the music that ensued.