adidas Ozweego

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Client ServicesPR, Event

adidas: a brand defined by purpose, mission, and attitude.

As a brand, it is always looking for ways to connect with the community – a limited-edition sneaker drop is no different.

adidas ozweego

Launching the rebirth of OZWEEGO, a 90s footwear icon modernised from the adidas Originals archive, heralding current-day obsessions with throwback styles.

We created hype around the new silhouette by making it relevant to today’s generation by dovetailing influencers and social media through a content-worthy and memorable nostalgic experience.

From receiving their own bespoke 16bit avatar, coinciding with a 90’s inspired house party and a "Food and Feuds" listening party: an exploration of feuding hip-hop superstars throughout the 90s, and the music that ensued.

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Earned media

Over 20m earned media impressions.

Social media

14m+ eyeballs on our social content.


MEPRA Awards shortlist for Best Use of Creative.