NB grey day

New Balance Grey Day

NB logo
ClientNew Balance
Client ServicesPR, Social Media

Annually, sports-lifestyle brand New Balance celebrates Grey Day – a unique celebration of the iconic grey colourway that has a special place in the brand’s history.

NB Grey
NB grey

How do you bring an international concept to life and engage an audience that sees grey as... well grey?

We hand-picked a selection of people to be challenged to create outfits inspired by grey emojis.

Through the design and creation of interactive, Instagrammable seeding kits including a pair of sneakers and grey apparel–this gave our fans all they needed to create their looks.

NB Grey

Earned media coverage reached over 182m people

Influencer Marketing

300k views of influencer content