Levi's 7 Days 7 Ways
ClientLevi's
Client ServicesInfluencer Marketing, Social Media
Levi's is a brand committed to making better choices, like sourcing sustainable materials and using less water.
They’re not shy about confronting the clothing industry’s effect on the planet - and are focused on making progress behind the scenes, and involving the public to do more and do better.
To bring this story to life, we activated "7 Days 7 Ways". The campaign centred around a social challenge that elevated Levi’s global sustainability campaign through local content – showing how to restyle your one pair, 7 ways, every day of the week.
Partnering with 12 key influencers across the GCC, we tasked them to style their favourite Levi’s jeans in 7 different ways for 7 days - to encourage their followers to wear their jeans longer, wash them less and extend the life of their jeans while helping them connect to their environment.
Social Content
61 pieces of social content.
Influencers
12 fashion influencers engaged on the project.
Reach