In line with the free-spirited brand, we wanted to avoid the stereotypical hotel property films. So we created an anti-brand film – allowing us to showcase the property through art, movement and music.
Collaborating with dancer Rhea Harmoush, using her talent and undeniable on-screen magnetism – we took viewers through the halls, spaces and rooms of VIDA, bringing to life the offerings available at the property, and not once, falling back into convention.