aura x Jean Paul Gaultier
Clientaura living
Client ServicesPR, Events
aura living – the Saudi interiors brand built for and by Saudis made a bold choice to collaborate with Jean Paul Gaultier, the "enfant terrible" of the fashion industry for a limited edition dellah collection.
How do you unite a home-grown brand with a provocative figure in a way that works for the region whilst also maintaining the brand position for all involved?
We created a private space in which to fully immerse our guests: a completely skinned room in Jean Paul Gaultier’s inimitable blue and white stripe - our exclusive guests, were served an intimate dinner, fully inspired by the collection and Jean Paul Gaultier’s iconic style, making for the ultimate Instagram-able moments.
Sold out
The collection sold out in just 48 hours.
Reach
Over 6m impressions from earned media.
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