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With two of the biggest sports brands in the world coming together in Dubai, we created a unique moment for fans to include them as part of the trophy tour experience.

We turned the iconic Dubai Mall blue through in-store activation, social competitions and an integrated communication plan, driving footfall to the flagship store and ultimately, bringing two cities and thousands of fans together for a blue skies moment.

455K+ total social media reach.

1,500+ event attendees 

We reached half a million City fans in the region (over 9 stadiums full!)

Global sports brand Puma and Premier League winners, Manchester City, brought the Premier League trophy tour to the Middle East - connecting fans across the UAE and bringing them together to celebrate.

PUMA x Manchester City Premier League Trophy Tour

Global sports brand Puma and Premier League winners, Manchester City, brought the Premier League trophy tour to the Middle East - connecting fans across the UAE and bringing them together to celebrate.

With two of the biggest sports brands in the world coming together in Dubai, we created a unique moment for fans to include them as part of the trophy tour experience.

455K+ total social media reach.

1,500+ event attendees

We reached half a million City fans in the region (over 9 stadiums full!)

Global sports brand Puma and Premier League winners, Manchester City, brought the Premier League trophy tour to the Middle East - connecting fans across the UAE and bringing them together to celebrate.

With two of the biggest sports brands in the world coming together in Dubai, we created a unique moment for fans to include them as part of the trophy tour experience.