PUMA x Manchester City Premier League Trophy Tour

PUMA logo
Client ServicesPR, Influencer Relations, Social Media, Content Creation

Global sports brand Puma and Premier League winners, Manchester City, brought the Premier League trophy tour to the Middle East - connecting fans across the UAE and bringing them together to celebrate.

With two of the biggest sports brands in the world coming together in Dubai, we created a unique moment for fans to include them as part of the trophy tour experience.

We turned the iconic Dubai Mall blue through in-store activation, social competitions and an integrated communication plan, driving footfall to the flagship store and ultimately, bringing two cities and thousands of fans together for a blue skies moment.

Man City
Social Media

455K+ total social media reach.


1,500+ event attendees


We reached half a million City fans in the region (over 9 stadiums full!)