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ASICS Take on the City

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Client ServicesCreative, OOH

ASICS is a brand focused on “Sound Mind, Sound Body”. To celebrate the highly anticipated Dubai 30x30, the sportswear brand developed a limited edition shoe, featuring the coordinates of the city and colours of the challenge.

Kite Beach
ASICS runners

To amplify the brand's support for those participating in the city-wide activity, the campaign led with the empowering narrative of “Take on the City”, visually represented via the heartbeat of Dubai.

We delivered everything from conceptualisation to photography, art direction to copywriting. The OOH campaign reached an audience of millions throughout Dubai, living across billboards and taxis - earning organic PR and social impressions - spreading the positive message outside of the UAE.

ASICS Take on the City

Complete sell out of the limited edition shoe


The campaign lived across the whole of Dubai