The UAE Pavilion at COP28

Our strategy revolved around a meticulously crafted communications and content calendar, seamlessly aligned with the pavilion's objectives and overarching strategy. Managing everything from the press office to speaker interviews and analytics reports.

80+ sessions ranging from dynamic panel discussions to engaging fireside chats, TED talk-style presentations, and traditional majlis gatherings. Our goal was to increase the pavilion's presence and the number of visitors during COP28, making sure its message is heard worldwide. The sessions were covered by renowned media titles such as: AP, FOX, and Sky News.

Results:

Total number of PRLs - 11
Total Number of Articles – 2300+
Total reach – 70.3 Billion+
Total AVE – $7.8 Million
Total PR Value - $27 Million
Total interviews – 20+
Total number of talks – 80+