Sounding out Saudi Arabia: Sonos at SLS Expo 2025
A first-of-its-kind debut for Sonos in KSA, and we made sure it made noise.
The PR strategy focused on securing high-impact exposure through Saudi Arabia’s most influential media voices. We brought together top-tier journalists and tech influencers, including Okaz, Asharq Al Awsat, Al Watan, Al Eqtisadiah, Osamah Essam, Abdullah Gafes, and others, to experience Sonos’ premium sound technology firsthand, as well as get introduced to the Sonos Pro lineup, designed for commercial and residential spaces, including the new Era 100 Pro.
A collaboration with leading tech influencer Faisal Al Seif helped generate pre-event anticipation. At the same time, exclusive interviews with Sonos and GR Media representatives in publications such as Asharq Al Awsat reinforced the brand’s authority in the market.
Guests were invited to explore Sonos’ cutting-edge home theatre capabilities through the Arc Ultra, Sub 4, and Era 300 systems in a dedicated demo area. The product demonstrations we facilitated allowed media and influencers to fully assess the sound quality, fostering genuine advocacy.
To further strengthen engagement, select attendees received Sonos Ace headphones, encouraging continued interaction with the brand beyond the event.
The campaign delivered exceptional results, securing over 60 pieces of high-quality coverage across digital and social platforms, achieving a reach of more than 17 million. The eight high-profile interviews we arranged positioned Sonos’ spokespeople in premium media outlets, while organic social sharing extended the campaign’s impact long after the event.
By combining strategic media outreach with hands-on product experiences, we successfully introduced Sonos to Saudi Arabia’s business and tech-savvy audience, laying a strong foundation for the brand’s regional growth.
Results
$195K+ media value through PR outputs
$585K+ PR value
28 media and influencers
17M+ in reach across social and media
60+ pieces of coverage