SONOS launches Sonos Play

The event marked the first viewing of the space, the home of Sonos in the UAE, alongside the launch of Ace Ultra and Sub Ultra. Beyond introducing the new products, the experience was designed to introduce and reconnect guests with the Sonos ecosystem, demonstrating how its products work seamlessly together and how sound fits effortlessly into everyday life.

Curated media & influencer engagement

We welcomed 32 media and influencers across business, technology, lifestyle and music, bringing together a mix of established Sonos followers and guests discovering the system for the first time.

Attendees included Wired ME, L’Officiel Arabia, Mojeh Men, Emirates Woman, Big Rossi from Virgin Radio, Tbreak, Absolute Geeks, OOO, Cosmopolitan Middle East, Sherif Fayed, DJ Shef Codes, The National, Arrajol and more. This mix helped bring the Sonos story to audiences with different interests, from home entertainment and design to music and connected living.

We welcomed 32 media and influencers across business, technology, lifestyle and music, bringing together a mix of established Sonos followers and guests discovering the system for the first time.

Attendees included Wired ME, L’Officiel Arabia, Mojeh Men, Emirates Woman, Big Rossi from Virgin Radio, Tbreak, Absolute Geeks, OOO, Cosmopolitan Middle East, Sherif Fayed, DJ Shef Codes, The National, Arrajol and more. This mix helped bring the Sonos story to audiences with different interests, from home entertainment and design to music and connected living.

Bringing the Sonos ecosystem to life

The Immersive Hub provided a place for guests to experience Sonos as they would in their own homes. The journey began in the cinema room, where a film introduced the brand’s history and evolution, before moving through the bedroom, kitchen, office and living room, and finishing in the outdoor garden.

Each space demonstrated a different role for sound, showing how Sonos products work together smoothly across rooms and listening moments. Guests experienced the system in action, discovering how effortless it can be to move from one space to another with Sonos.

Ace Ultra, Sub Ultra and the new system, Sonos27 were introduced as part of this wider experience, showing how the latest additions enhance and expand the system. By bringing the whole ecosystem to life under one roof, the event gave media and creators a first-hand understanding of Sonos and the possibilities it brings to the home.

Coverage

Results

32 tier A media & influencers

20 pieces of coverage within 24 hours

2.8M+ in reach within 24 hours

$65K+ AVE within 24 hours

$195K+ PR & social media value within 24 hours