Rolls-Royce Black Badge Ghost Launch
ClientRolls-Royce Motor Company
Client ServicesPR, Activation, Social Media, Influencer Relations
Black Badge Ghost lives after dark, igniting the rebel within. Powerful, agile, and fearless, it is the most potent manifestation of Rolls-Royce yet.
We had to deliver a launch event that lived up to the legend.
The Black Badge Ghost represented a very different type of Rolls-Royce. Still with the same flawless luxury, but with added attitude.
So, how do we showcase this new look, with the traditional Rolls-Royce customer whilst engaging the new breed of owner?
We decided to take automotive and lifestyle media and influencers out of the showroom and give them a unique drive experience.
Journalists and content creators from tier-one channels took the driving seat at SkyDive Dubai and put their foot down on the runway to feel a daring transformation from luxury to power.
Attendees
75 tier-one media and influencers attended the launch.
Earned media
Coverage reached over 140m people across the region.
Social media