Rolls Royce Black Badge Ghost

Rolls-Royce Black Badge Ghost Launch

Rolls-Royce logo
ClientRolls-Royce Motor Company
Client ServicesPR, Activation, Social Media, Influencer Relations

Black Badge Ghost lives after dark, igniting the rebel within. Powerful, agile, and fearless, it is the most potent manifestation of Rolls-Royce yet.

We had to deliver a launch event that lived up to the legend.

Black Badge Ghost

The Black Badge Ghost represented a very different type of Rolls-Royce. Still with the same flawless luxury, but with added attitude.

So, how do we showcase this new look, with the traditional Rolls-Royce customer whilst engaging the new breed of owner?

We decided to take automotive and lifestyle media and influencers out of the showroom and give them a unique drive experience.

Journalists and content creators from tier-one channels took the driving seat at SkyDive Dubai and put their foot down on the runway to feel a daring transformation from luxury to power.

Black Badge engine
Black Badge Ghost

75 tier-one media and influencers attended the launch.

Earned media

Coverage reached over 140m people across the region.

Social media

Over 5m content views by potential Rolls-Royce owners.

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