Michelin Guide Abu Dhabi 2023 Ceremony & Food Festival
ClientMichelin Guide
Client ServicesPress Office, Media Relations, Influencer Management, Spokesperson Management, Branding, Asset Design
To mark the Michelin Guide’s second awards ceremony in Abu Dhabi, StickyGinger launched its first ever Food Festival themed the ‘Discover the Art of Flavour’ - a culinary showcase of over 15 Abu Dhabi-based restaurants led by the award-winning chefs themselves.
Held in one of Abu Dhabi’s most iconic locations, the Louvre Park, we curated a 2-day gastronomical media journey for top-tier global and regional journalists, influencers, and foodies to discover the surprise and delight of the chef’s signature dishes and enjoy an intimate meet and greet with the chefs on a sunset cruise around the Louvre.
Leveraging both media and social media content generation, StickyGinger generated excitement in the pre, during, and post-phase of the event to drive targeted footfall, boost ticket sales, and encourage well-curated user-generated content which resulted in 415+ media articles and 340+ social media posts across tier-A media including Vogue Arabia, Bloomberg, and Conde Nast Traveller.
Results
A series of interviews were secured with key national media including The National, Arabian Business, and Fast Company Middle East, and a high volume of quality dedicated articles and creative social posts were published by the 50 attendees and more creators who attended both the ceremony and food festival.
Media & Social
4.3B+ reach through media & social channels
Media Value
$26M+ achieved in combined media value
Share of Voice