Levi's Ramadan 2025
Lightweight Denim gets a Ramadan remix
Ramadan is the moment for regional fashion brands to cut through, connect and create.
For Levi’s® Middle East, 2025 hit different. Enter: the brand’s first-ever Lightweight Denim Collection. Classic Levi’s® reworked with breathable linen, made to move with the month.
We tapped 15 fashion and lifestyle creators across the UAE and KSA – with each one receiving a killer brief packed with inspiration, seasonal styling cues, and room to flex their take on the fits.
From cozy nights in, to post-Iftar hangs, Ramadan markets to gaming marathons, the content captured it all. Every look was styled to show off the drop’s versatility and showed exactly why it was #FitForRamadan.
The results? Slick, scroll-stopping videos rolled out across Levi’s® Middle East social. Buzz built. Sales spiked. Store traffic? Up.
Plus. We joined forces with Dazed Middle East for a cover story shoot and Cosmopolitan Middle East on a video feature. Big impact. Bigger visibility. And even more reach.