IMPACT by Miral
ClientMiral
Client ServicesPR, Social media, content creation, live coverage
Miral created IMPACT to bring its social and environmental ambitions together under one identity, covering conservation, arts and culture, health and wellbeing, and education and skills development.
StickyGinger was brought in to develop the brand strategy and identity from the ground up.
The identity was deliberately designed to make serious subject matter feel accessible. Hand-drawn illustration, bold typography and a warmer visual language gave IMPACT a more human character, without losing the authority needed for a fund working with government bodies, corporate partners and major conservation organisations.
We then took the identity across every touchpoint needed to launch and grow the brand: reports, presentation templates, social media, roll-ups, trifold flyers, letterheads, invoices, business cards, email signatures, employee ID and access cards, envelopes and tote bags.
The result is a brand system that gives very different initiatives a recognisable shared identity – whether IMPACT is talking about sea turtle population tracking, sustainable aquaculture, endangered species or its wider ambitions across culture, health and education.
StickyGinger was brought in to develop the brand strategy and identity from the ground up.
The brief was to create something that belonged within the Miral brand family, but had enough personality to stand on its own. It also had to make sense across a huge range of subject matter – from wildlife conservation and marine research to education, culture and community programmes.
We started with the IMPACT marque and built the brand out from there, creating the colour palette, typography, gradients, graphic elements, grid system, iconography and master visual style.
From brand strategy to business card, we created IMPACT to work wherever Miral needed it to.
