SG Showroom x SONOS
ClientSonos
Client ServicesPR, Social media, content creation, live coverage
For Sonos’ latest product launch, Play, we led the planning, communications and guest management for its exclusive preview for the first time in the region, in Dubai. The event was hosted at our showroom, transforming it into an intimate space where guests could experience the Sonos ecosystem through live demonstrations and hands-on product sessions. Our role focused on delivering a seamless event while bringing together the right mix of media and content creators from the tech, lifestyle and business sectors.
Curated media & influencer engagement
We developed and managed a guest list of leading regional media and content creators, while overseeing invitations, event logistics and on-site coordination with representatives from the brand to ensure guests experienced the Sonos ecosystem as intended.
We welcomed 20+ tier A media and content creators, including Grazia ME, Harper's Bazaar Arabia, Cosmopolitan, OOO, Complex MENA, Sorbet, L'Officiel, Arrajol, Tbreak, Emkwan, TechMission, Ahmed Adel, Sherif Fayed and more, helping introduce Sonos Play to influential voices across lifestyle, business and technology.
Bringing the Sonos ecosystem to life
Guests were taken through the Sonos ecosystem, experiencing how sound should be hear, and how the brand's products work seamlessly together across different environments, from the home to the garden or the beach. They also experienced the impressive sound performance of Sonos Play despite its compact size.
To extend the experience beyond the event, every guest received their own Sonos Play to test in their environment, encouraging authentic reviews and ongoing content across their platforms. Through targeted guest management, careful planning and seamless execution, the preview successfully introduced Sonos Play to key regional media and creators while reinforcing Sonos' ecosystem-first story.
Coverage
Results
20+ tier A media & influencers
15 pieces of coverage within 48 hours
2.2M+ in reach within 48 hours
$100K+ AVE within 48 hours
$300K+ PR & social media value within 48 hours