De'Longhi at World of Coffee
ClientDe'Longhi
Client ServicesCreative, Social Media, Event-Management
De'Longhi, known best for its high quality coffee machines, seized the spotlight at the World of Coffee Event, a premier trade show for global coffee enthusiasts. Our brief was clear; incentivise people joining World of Coffee to come to the De’Longhi stand and bring World of Coffee Dubai to our audience on social media.
Sticky Ginger played a pivotal role in ensuring the success of their participation by crafting a comprehensive social media strategy.
To generate anticipation, we curated a dynamic pre-event social media calendar, strategically unveiling glimpses of De'Longhi’s cutting-edge machines and unique features. During the event, our team executed real-time social media coverage and content planning, ensuring the online audience was immersed in the happenings of the exhibition - and involved in them too! To amplify the reach, we secured a coffee mega influencer for a three-day coverage, providing an authentic and engaging perspective.
The impact of our efforts extended beyond the event grounds, as our highlights video garnered significant recognition - even being shared by the global team. This not only affirmed the success of our social media strategy but also underscored the resonance and impact of De'Longhi's participation at the World of Coffee Dubai Event. The collaboration has not only elevated De'Longhi online presence but also solidified our agency's ability to deliver results that resonate on a global scale.
Engagement
10% channel increase in MoM engagements during event
Reach
Content reached over 2 million views
Influencers