Dar Al Zain Festival 2026
ClientDar Al Zain (DAZ)
Client ServicesPR, Social media, content creation, live coverage
Bringing one of the UAE’s most engaging outdoor family experiences to life.
Centred around the theme of “all things wild,” the 10-day festival brought together adventure, entertainment and educational experiences in an immersive outdoor setting, attracting more than 89,000 visitors.
Driving a timely, insight-led narrative
Our scope focused on developing and executing a targeted PR strategy that not only promoted the festival, but also tapped into a timely behavioural insight. With many children attending online schooling, the campaign positioned DAZ as the ideal after-school outdoor escape, encouraging families to step away from screens and reconnect through real-life experiences.
Media & influencer engagement
To drive visibility and engagement, we secured strong media and influencer attendance throughout the festival, managing invitations, on-the-ground visits, interviews, and content opportunities over the 10 days.
This resulted in widespread coverage across leading regional platforms, including Al Khaleej Newspaper, Zahrat Al Khaleej, Emarat TV, Al Ittihad newspaper, Emarat Al Youm, What’s On, Time Out, Seen Arabia, and more. Coverage spanned online, print, broadcast, and social, bringing the festival experience to life across multiple touchpoints.
Sustained momentum and impact
The campaign maintained strong momentum throughout the festival, driving awareness and footfall while highlighting Al Ain as a go-to destination for family outdoor experiences.
Coverage
The Results
130+ pieces of coverage
40M+ in reach
$600K+ in AVE
$1.8M+ in PR value