Corona Sunsets Festival

In line with the global theme of “This Is Living”, Corona created the Middle East’s first 100% sustainable festival. Focused on 3 days of drinks, music, dancing and sustainability, the event was built around the core values of the brand.

Forming a collective of sustainability advocates across media, influencers and key opinion leaders – we drove zero-waste messaging through community activities, brand partnerships and education on suitability, specific to the UAE.

Hosting more than 150 media and influencers who drank, danced and picked fresh produce from the festival allotment to mix their own drinks, ensured that the eco-focus of the brand was front of the mind.