PUMA International Women's Day
ClientPUMA
Client ServicesCreative, Film Production, Social Media, In-store
In celebration of International Women's Day, we launched the "FOREVER YOU" campaign. This initiative proudly underscores PUMA's commitment to gender pay equality, spotlighting their achievement as a "Universal Fair Pay Leader" in the region—a testament to their unwavering dedication to equal pay and excellent working conditions for all employees.
With the aim of elevating the conversation around gender equality and empowering women, we invited the fearless women from the company to share their stories and inspire others. The "FOREVER YOU" campaign consisted of five deeply impactful films, each crafted to resonate with the themes of International Women's Day: the importance of being treated equally, empowering advice for one's younger self, and heartfelt tributes to the most inspirational women in their lives.
These films were shared across PUMA’s social channels and edited for an engaging in-store experience. To further personalise the campaign, candid portraits of 16 remarkable women from the PUMA office were taken. We used the photography in bold layouts that also featured handwritten typography then placed them in-store and online.
The campaign was designed to highlight PUMA's dedication to creating an inclusive environment where talent from over 30 nationalities thrives. It celebrated PUMA's continuous efforts to empower their employees and promote equality, reinforcing their position as an employer of choice in the Middle East and beyond.Top of Form
